How to write a good content on Google

How to write what Google sees as a good content

Firstly, what does Google see as good content?
To Google, good content is the one that pops up when a user enters a query ( the word or set of words entered when searching) on a search engine. It pops up because of what Google calls keyword match.

Keywords can be organized into 4 categories.

1. Brand terms: it includes the brand name and combination of the brand name, product name, and product description.
2. Generic terms: they’re closely related to the brand but don’t include the brand name.
3. Related terms: they are further related but not exactly what they are selling
4. Competitors’ terms: your competitor’s brand terms, brand names, and closely related terms.

take note of these best practices when developing your keywords list.

1. Put yourself in your target persona’s shoes
2. Add terms that reflect how people speak
3. Start broad, go specific
4. Include variations such as short forms, plurals, abbreviations, and synonyms
5. Add commonly misspelled words of your product or brand names.
6. Use tools like https://app.neilpatel.com/en/ubersuggest/ and https://analytics.moz.com/pro/keyword-explorer

Search engines

Search engines work tirelessly to discover content, index it, and deliver it when it is most relevant. Search engine optimization (SEO) is done to help the search engine do its task as effectively and efficiently as possible and to make the search engine understand what your site is all about and when your site is relevant for a search.
When working on search engine optimization, you should never sacrifice your integrity by engaging in practices that are shady or dishonest and that try to mislead search engines.

Dishonest tactics are referred to as “Black Hat” SEO practices. To make sure that you avoid black hat tactics that could mislead search engines here are some Black Hat practices you should know about.
Keyword Stuffing or Stacking, hidden text, duplicate content, linking to poor quality sites etc.
In summary, malicious practices will not go unpunished. Search engines, and Google, in particular, are smart and their machines quickly learn how people are trying to mislead them. If they find culprits, they do punish them, resulting in lower rankings for the website involved